Labatt HiberNation kit

The Ask: Turn Labatt Blue into a memorable and unique beer for young people.

The Strategy: Make Labatt Blue part of your night out AND your next morning. 

We designed a hangover kit that customers could order during their night out and get it delivered to their door the next morning. 

Team

Art Direction: Julian Watanabe-Neis

Strategy: Casey Hickman, Alice Jones