REI X Boys and Girls Club

The outdoor industry is in a tough spot. The US government is cutting funding and taking away protected land while climate change is leading to an increase forest fires, hurricanes, and more extreme weather events that damage our environment. The outdoor industry is currently a huge economic force worth $646 billion a year, however the industry has some extremely serious problems facing it. If the industry loses value, its influence in protecting our lands will fade with it.

We identified one of the biggest problems facing the outdoor industry and came up with a program to help gain long term interest in the the outdoors.


Strategy: Casey Hickman and Thomas Rice

Design: Abigail Mizera