Spotify Live

Music streaming has exploded in popularity over the last few years. Spotify is no longer the leader in this rising industry since Apple Music caught them in April of 2019. We came up with a new feature for Spotify that could set their service apart from the competition. We focused in on what we identified to be Spotify’s biggest strength, the social features, and came up with a way to capitalize on that advantage.

The Idea: Introduce live broadcasting to the Spotify platform. 



Strategy: Casey Hickman and Thomas Rice

Art Director: Travis Kim